Research on Metahuman in Brand Non-Fiction Communication

After decades of Internet development, the boundary between virtual and reality is becoming blurred, sense immersion in user experience more emphasized. When participation reaches its peak, Metaverse will become “ultimate form” development. Following “Metaverse”, concept “Metahuman” quickly heated up, brands are warming to new digital marketing methods. They realize that traditional tactics fail attract attention younger public, who likely appear worlds social networks. Therefore, it crucial adapt deliver innovative experiences reach young generation. However, related academic literature fragmented limited, among which there few studies on Metahuman brand communication. Lacking conceptual clarity, almost no research has pointed out opportunities dilemmas faced by This article makes three contributions study First, solve ambiguity classification ensure consistency objects, this systematically sorts have held hands with Metahumans past two years. Furthermore, provides Metahuman’s typology according their scenes, functions, purposes, attributes, other dimensions. Secondly, a case AYAYI, typical multiple identities analyzes challenges Finally, Non-Fiction Marketing proposed. Brands can convey scattered fictitious aggregate cognition, including value propositions, temperament, personality, audience figuratively era.